The Silver Economy is often presented as the global economy of aging. However, in practice, it is the use of products and services for the elderly. For its part, the market for seniors is defined by the overall consumption of more than 60 years whether for products specifically dedicated or common products also used by other generations. Hwever, demographic aging impacts a greater number of actors and enterprises, for example, to adapt not only businesses to Seniors but, above all, to develop places that are adapted to a greater number of generations with expectations that may vary.As a result, some sectors are declining and others are on the rise. Read this interesting paper, which analyses the reality of the market.